The Entrepreneur's Guide to Writing Business Plans and Proposals

The Entrepreneur's Guide to Writing Business Plans and Proposals

Book - 2008
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A seasoned writer and entrepreneur shows how business owners can get two very important things--financing and customers--by writing dazzling business plans and proposals.
Entrepreneurs live or die by the quality of their plans and proposals. Whether it's to get funding for a new product line or business from a client, writing hard-hitting prose that answers essential questions and makes specific requests is an indispensable skill. Entrepreneur, advertising and marketing copywriter, and writing teacher Dennis Chambers shows how entrepreneurs can persuade people, through skillful writing, to pony up capital or contracts. This ability, rare in today's media-saturated world, counts more than ever if an entrepreneur wants to make it over the magical "five-year" hump and on into lasting business success. Numerous examples and exercises ensure that entrepreneurs understand how the writing game is played--and that they play it well.

Book News
According to Chambers (Chambers Communications), a business venture can live or die by the quality of a business plan or proposal, and this book, part of the Entrepreneur's Guide series, offers a step-by-step outline of the writing process for entrepreneurs. Chambers stresses that business plans and proposals should not necessarily inform investors, but break through busy schedules and short attention spans to sell an idea in a quick and concise manner. By showing prospective entrepreneurs how to "play the game," the author illustrates how to inspire action and move business projects forward. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

Publisher: Westport, Conn. : Praeger Publishers, 2008
ISBN: 9780275994983
ISSN: 1939-2478
Characteristics: xiv, 184 p. : ill. ; 25 cm

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