IBrain

IBrain

Surviving the Technological Alteration of the Modern Mind

Book - 2008
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Baker & Taylor
Identifies advances in brain evolution brought about as a result of the modern mind's constant exposure to technology, explaining that children who have been raised with computers are experiencing profoundly different biochemical changes at various developmental stages, in a guide for adults born prior to the computer age on how to connect to more technologically oriented generations. 35,000 first printing.

HARPERCOLL

“A book about your brain that should make you think—twice.”

—Alvin Toffler, New York Times bestselling author of Future Shock

 

In his book iBrain: Surviving the Technological Alteration of the Modern Mind, Gary Small, one of America’s leading neuroscientists, explores the remarkable evolution of the human brain caused by today’s constant technological presence. Co-written with Gigi Vorgan, Dr. Small’s iBrain separates the digital natives from the digital immigrants, and suggests that the Internet—with its virtually limitless wealth of news and information—is radically altering the way young minds are developing and functioning. In this era of Google, Facebook, and YouTube, Gary Small’s iBrain is an essentially important guide to understanding the astonishing impact of this new brain evolution on our society and our future, as well as a warning of its potential dangers—ADD, social isolation, Internet addiction, etc.



Book News
Digital technology is impacting the evolution of the human brain. Small (neuroscience, aging, UCLA) and Vorgan (Dr. Small's wife and co-author of The Memory Bible) make a persuasive case for high-tech culture shaping the brains of "Digital Natives" (the younger generation) for better and worse. They reassure older readers ("Digital Immigrants") that their brains still exhibit flexibility, and present tips for bridging the brain gap. The book includes a glossary of high-tech terms, text message shortcuts and emoticons, and resources. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)

Baker
& Taylor

Neuroscientist and expert on brain function and behavior Dr. Gary Small explores how technology's march forward has altered the way young minds develop, function, and interpret information. iBrain reveals a new evolution catalyzed by technological advancement and its future implications: Where do you fit in on the evolutionary chain? What are the professional, social, and political impacts of this new brain evolution? How must you adapt and at what price? While high-tech immersion can accelerate learningand boost creativity, it also has its glitches, among them the meteoric rise in ADD diagnoses, increased social isolation, and Internet addiction. To compete and thrive in the age of brain evolution, and to avoid these potential drawbacks, we must adapt,and iBrain--with its Technology Toolkit--equips us with tools and strategies needed to close the brain gap.--From publisher description.
Identifies advances in brain evolution resulting from the modern mind's constant exposure to technology, explaining that children who have been raised with computers are experiencing profoundly different biochemical changes at various developmental stages.

Publisher: New York : HarperCollins, 2008
Edition: 1st ed
ISBN: 9780061340338
Characteristics: xi, 240 p. : ill ; 24 cm
Additional Contributors: Vorgan, Gigi 1958-

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