How 30 Great Ads Were Made

How 30 Great Ads Were Made

From Idea to Campaign

eBook - 2012
Average Rating:
Rate this:
"This book takes readers behind the scenes in the world of advertising. It looks at key advertising campaigns from the last ten years, examining how they were developed. Technical information on how the ads were created is accompanied by anecdotes from the creatives, directors, and clients, with accounts of how the ads were made and the problems encountered along the way ... As well as offering an insight into the working practices within advertising, this book also demonstrates how the industry is currently experiencing a period of rapid change, and shows the different skills that are now required to work in advertising."--Inside cover.
Publisher: London : Laurence King Pub., 2012
ISBN: 9781780672083
178067208X
1780674473
9781780674476
1856698211
9781856698214
Characteristics: 1 online resource (224 pages) : color illustrations
Alternative Title: How thirty great ads were made

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...

Find it at SPL

  Loading...
[]
[]
To Top