Strategic Management

Strategic Management

An Integrated Approach

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Cengage Learning
This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill, Gareth Jones, and Melissa Schilling integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics through both theory and case studies. Based on real-world practices and current thinking in the field, the eleventh edition of STRATEGIC MANAGEMENT features an increased emphasis on the changing global economy and its role in strategic management. The high-quality case study program contains 31 cases covering small, medium, and large companies of varying backgrounds.

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Authors Hill, Jones, and Schilling present students, academics, and professionals working in a wide variety of contexts with the eleventh edition of their comprehensive integrated resource on strategic management. The authors have organized the thirteen chapters that make up the main body of their text in five parts devoted to an introduction to strategic management, the nature of competitive advantage, strategies, implementing strategy, and cases. Individual chapters are focused on building competitive advantage through functional-level strategies, strategy and technology, and a wide variety of other related subjects. Annotation ©2015 Ringgold, Inc., Portland, OR (protoview.com)

Edition: 11th edition
ISBN: 9781285184487
Characteristics: xxvii, 467 pages, various pagings : illustrated ; 26 cm

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