The Emerging High-tech Consumer

The Emerging High-tech Consumer

A Market Profile and Marketing Strategy Implications

eBook - 1997
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Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer "profile," then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners.

Greenwood Pub Group
A concise, lucid report on the market for high-tech consumer products and services, and a summary of the strategies that marketers should understand, develop, and use to reach this market.

Book News
Considers both consumers of high-technology, such as software and components for electronic devices, and consumers who shop by cable television, the internet, and other high-technology media. Among the topics are business-to-business markets, the internet as a medium in delivering educations, quality, global customers, and distribution. The treatment is selective and tentative because the subject area is new. Annotation c. by Book News, Inc., Portland, Or.

Publisher: Westport, Conn. : Quorum Books, 1997
ISBN: 9780313008191
Characteristics: data file,rda
1 online resource (xii, 160 pages) : illustrations
Additional Contributors: Reddy, Allan C.


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