ABC-CLIO The authors bring a dual perspective--that of a practicing consultant and that of a professor of economics--to the complex strategic questions facing managers and corporate leaders who want their firms to get the most out of their investments in information technology. The information economy is built upon the myriad and sometimes unforeseen ways in which information technologies have become engines of productivity in themselves, rather than just fancy adjuncts. In explaining the rise of the information economy, the authors provide not only valuable context often missing from today's discussions, but also a thorough understanding of the origination, development, and diffusion process of innovations. They also examine prevailing practices and implications for the future, including the potential pitfalls common to some information technology strategies. Explores, measures, and analyzes the ways in which information technology enhances corporate performance and that of the economy as a whole.
Book News Using empirical analysis and microeconomic theory, Kudyba (a consultant) and Diwan (economics, Rensselaer Polytechnic Institute, New York) analyze the world of IT. The basic components of information technology, the evolution of its industry, theory of productivity, measurement using factor inputs from the production process, and techniques for measuring how investment in IT has affected corporate productivity are described in early chapters. Business strategy and microeconomic theory are then described, with empirical analysis provided of profitability across the industry, and a look at business initiatives in terms of established economic theory. Annotation c. Book News, Inc., Portland, OR (booknews.com)