The Development of Marketing Management

The Development of Marketing Management

The Case of the USA, C. 1910-1940

eBook - 2008
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This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.
Publisher: Aldershot, England ; Burlington, VT : Ashgate, ©2008
ISBN: 9780754682301
Characteristics: 1 online resource (xii, 166 pages) : illustrations
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