Make A Difference With your Marketing

Make A Difference With your Marketing

eBook - 2010
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Elevate your marketing to new heights with the help of industry guru, Jonathan Gabay.

Independent Publishing Group
From an expert with more than 25 years experience, an invaluable guide to honing the imaginative skills that make for successful marketing
Starting with the evolution of marketing, this guide takes readers through costs, types of research, effective brainstorming strategies, branding, logos, generating demand, PR issues, online networking?everything necessary to take one's marketing skills to a new level. Helpful case studies are used throughout, for example, the importance of mission statements is underscored by studying the mission statements of such companies as Avon, Barnes and Noble, Harley-Davidson, and Walt Disney. A highly respected creative brand consultant, the author's unparalleled insight and experience will provide businesses and individuals with all they need to target, brand, market, and sell like never before.

Publisher: London : Teach Yourself, 2010
ISBN: 9781444124903
Characteristics: 1 online resource (xvi, 351 pages) : illustrations
Additional Contributors: Gabay, J. Jonathan


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