The Tourism and Leisure ExperienceThe Tourism and Leisure Experience
Consumer and Managerial Perspectives
Title rated 0 out of 5 stars, based on 0 ratings(0 ratings)
eBook, 2010
Current format, eBook, 2010, , All copies in use.
eBook, 2010
Current format, eBook, 2010, , All copies in use. Offered in 0 more formats
People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging internatio.
From the community