Create the Perfect Brand

Create the Perfect Brand

eBook - 2010
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Gardners
Do you see branding as the key to the success of your business but aren't sure where to start? This book, written by enthusiastic experts, with lots of inspiring famous examples, will help you to maximise your brand even in a downturn

Independent Publishing Group
Filled with case studiesHarley Davidson to IKEA to Lego to Susan Boylea guide to maximizing a brand, even in a downturn
All aspects of branding are covered in this guide, including brand creation and protection, while fascinating case studies of famous brands, including the disaster stories, nail their advice in the real world. Reades will learn what a brand is and why it is the heart, soul, and core of a business; the methods to value a brand; brand focus; brand creation and structure; brand protection, including trademark and intellectual property; personal branding; and brand delivery. The authors include their own extensive experiences and guidance, and the fascinating case studies include Cadbury and the Apple iPod plus such disaster stories as Woolworths.


Publisher: London : Teach Yourself, 2010
ISBN: 9781444126815
1444126814
9781444112139
1444112139
Characteristics: 1 online resource (xvii, 248 pages)
Additional Contributors: Hitchens, Paul

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