Marketing Libraries in A Web 2.0 World

Marketing Libraries in A Web 2.0 World

eBook - 2011
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Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Publisher: Berlin : De Gruyter Saur, ©2011
ISBN: 9783110263534
311026353X
9781283402828
1283402823
3110263319
9783110263312
Characteristics: 1 online resource (1 electronic resource (xiv, 161 pages)) : illustrations

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