Demographics of Consumer DemandeBook - 2011
Analyzes household spending in the United States on numerous products and services by age, income, household type, race and Hispanic origin, region of residence, and educational attainment of householder. Identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).
Publisher: Ithaca, N.Y. : New Strategist Publications, ©2011
Edition: 8th ed
Characteristics: 1 online resource (xiii, 792 pages) : illustrations