The Conversation Manager
The Power of the Modern Consumer, the End of the Traditional AdvertisereBook - 2012
The increasing popularity and importance of social media in the recent year has created a growing gap between modern, internet savvy consumers and traditional advertising. With old tried and tested marketing techniques no longer being effective, marketers who do not want to fall behind need to become conversation managers and engage with the new breed of consumers, often using digital platforms. To do this, learning to listen and communicate with your consumers is critical. Based on four years of primary research, The Conversation Manager explains the evolution of the modern consumer and clea.
Publisher: London : Kogan Page, 2012
Characteristics: 1 online resource (224 pages)