The 2013 Entertainment, Media & Advertising Market Research Handbook

The 2013 Entertainment, Media & Advertising Market Research Handbook

eBook - 2013
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Richard K Miller & Associates
Annual assessment of the U.S. media and advertising sector

Richard K Miller
& Associates

This handbook combines current market statistics with trend analysis and marketing strategies, covering such key topics as television, radio, newspapers, consumer magazines, filmed entertainment, news media, cable and satellite, media advertising, branded entertainment, outdoor advertising, recorded music, concerts and events, online advertising, online video, mobile marketing, and behavioral targeting. The 2013 edition includes Consumer Use of the Internet & Mobile Web, previously published as a separate annual reference handbook by RKMA.

Publisher: Loganville, GA : Richard K. Miller & Associates, ©2013
Edition: 13th ed
ISBN: 9781577831853
Characteristics: 1 online resource (361 pages)


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