Cricket and Globalization

Cricket and Globalization

eBook - 2010
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Cricket has changed dramatically in recent years and now can claim to be a truly global game, thanks in large part to new media technologies which bring a global audience for World Cups and other major competitions. However, the globalization of cricket has not followed a pattern familiar in other sports: concentrations of wealth, media, and marketing leading to the domination of Western countries over the rest, and this fact alone makes it interesting for scholars of the globalization of spo ...
Publisher: Newcastle upon Tyne : Cambridge Scholars Publishing, 2010
ISBN: 9781443823708
1443823708
9781443824828
1443824828
1443824828
Characteristics: 1 online resource (307 pages)
Additional Contributors: Wagg, Stephen

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