You Are A Brand!
In Person and Online, How Smart People Brand Themselves for Business SuccesseBook - 2012
Stealing strategies directly from the playbook of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach. By the author of Breakthrough Branding.
Publisher: Boston, MA : Nicholas Brealey, 2012
Edition: 2nd ed
Characteristics: 1 online resource (xxv, 305 pages)