Democratic governments who need public opinion on their side to make decisions use different strategies to win popular support for their wars. This book chronicles that process in specific how popular support for the Iraq Wars were won by the two Bush Presidents, and how the leaders can often twist the truth. There is a tacit assumption that the public wants to trust the President, and that there are things the leaders know that the general public is not privy to. In certain cases, like wars of retaliation, little marketing is necessary. The use of polling data can also aide the government in.