Billion-dollar Branding

Billion-dollar Branding

Brand your Small Business Like A Big-business and Make Great Things Happen

eBook - 2013
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Ask 10 people what branding is. You'll get 10 different answers. Mainly, those answers will be about things like logos, colors, fonts, jingles, or ads. The only apparent truth: Branding is the single most misunderstood concept in American marketing. But for the businesses who understand brand, life becomes much easier --- and much more profitable.
Publisher: New York : MJ, ©2013, [i.e. 2012]
ISBN: 9781614482734
161448273X
9781614482727
1614482721
Characteristics: 1 online resource (xv, 191 pages)
Additional Contributors: Parker, Blaine

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