Brand your Small Business Like A Big-business and Make Great Things HappeneBook - 2013
Ask 10 people what branding is. You'll get 10 different answers. Mainly, those answers will be about things like logos, colors, fonts, jingles, or ads. The only apparent truth: Branding is the single most misunderstood concept in American marketing. But for the businesses who understand brand, life becomes much easier --- and much more profitable.
Publisher: New York : MJ, ©2013, [i.e. 2012]
Characteristics: 1 online resource (xv, 191 pages)