The End of Shops
Social Buying and the Battle for the CustomereBook - 2013
Shops need to change, to reassess their unique customer appeal and work in new ways with suppliers and customers if they are to survive. Online retailing is often seen as the panacea, but is that really the case? The internet will undergo many changes, too. Many e-retailers will disappear or end up surviving on the margin of the mainstream. Only the most canny suppliers and webshops, those that can make best use of the opportunities offered by the Internet will survive. Cor Molenaar analyses the struggle, the risks and describes the opportunities and potential for the retail trade to turn the.
Publisher: Farnham :, Ashgate Publishing Ltd,, 
Copyright Date: ©2013
Characteristics: 1 online resource (211 pages) : illustrations