Inside the Mind of the Shopper
The Science of RetailingBook - 2017
In retail, there’s only one number one. It’s not Wal-Mart or Costco, or even Amazon: It’s the shopper. To create high-profit retail experiences, you need to know exactly how your shopper thinks, feels, and acts at the point of purchase. Dr. Herb Sorensen illuminates today’s consumer behavior in the context of radical technological and societal changes that are transforming retail. Building on these deep consumer insights, Sorensen introduces revolutionary new approaches to improving performance in self-service retail—whatever you sell, via bricks or clicks.
Publisher: Old Tappan, New Jersey :, Pearson Education Inc.,, 
Edition: Second edition
Characteristics: xxxiii, 283 pages : illustrations ; 23 cm