Inside the Mind of the Shopper

Inside the Mind of the Shopper

The Science of Retailing

Book - 2017
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In retail, there’s only one number one. It’s not Wal-Mart or Costco, or even Amazon: It’s the shopper. To create high-profit retail experiences, you need to know exactly how your shopper thinks, feels, and acts at the point of purchase. Dr. Herb Sorensen illuminates today’s consumer behavior in the context of radical technological and societal changes that are transforming retail. Building on these deep consumer insights, Sorensen introduces revolutionary new approaches to improving performance in self-service retail—whatever you sell, via bricks or clicks.
Publisher: Old Tappan, New Jersey :, Pearson Education Inc.,, [2017]
Edition: Second edition
ISBN: 9780134308920
0134308921
Characteristics: xxxiii, 283 pages : illustrations ; 23 cm

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