Written Communication Across Cultures

Written Communication Across Cultures

A Sociocognitive Perspective on Business Genres

eBook - 2005
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Winner of ABC's award for Distinguished Publication for 2006This book explores effective written communication across cultures both theoretically and practically. Specifically it conceptualizes cross-cultural genre study and compares English and Chinese business writing collected from Australia, New Zealand and China. It is also one of those inspired by contrastive rhetoric but has contributed innovatively and uniquely by incorporating research findings from genre analysis, in particular, the sociocognitive genre perspective into this cross-cultural study. On the one hand, the endeavor represe.
Publisher: Amsterdam ; Philadelphia : J. Benjamins Pub., Ă2005
ISBN: 9789027294104
9027294100
Characteristics: 1 online resource (xviii, 215 pages) : illustrations

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