Reaching the Interactive Customer

Reaching the Interactive Customer

Integrated Services for the Digital World

eBook - 2003
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Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions.
Publisher: Cambridge, UK ; New York, NY : Cambridge University Press, 2003
ISBN: 9786610420094
6610420092
9781280420092
128042009X
9780521816700
052181670X
9780511547072
0511547072
9780511075216
0511075219
9780511078323
0511078323
052181670X
Characteristics: 1 online resource (166 pages) : illustrations
Additional Contributors: Faith, Ron

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