The Cool Factor

The Cool Factor

Building your Brand's Image Through Partnership Marketing

eBook - 2009
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Praise for The Cool Factor. "Del Breckenfeld's The Cool Factor gets the inside story on themusic business partnering with major corporations fueling their brands.". --Bill Gibbons, guitarist, singer, and songwriter with the multiplatinu.
Publisher: Hoboken, N.J. : Wiley, Ă2009
ISBN: 9786611831288
6611831282
9781281831286
128183128X
9780470403211
0470403217
9780470371961
047037196X
Characteristics: 1 online resource (xxi, 266 pages)

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