Apple's Secret of Success
Traditional Marketing Vs. Cult MarketingeBook - 2011
HauptbeschreibungThere is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people's life than one woul.
Publisher: Hamburg : Diplomica Verlag, 2011
Characteristics: data file,rda 1 online resource (88 pages) : color illustrations