European SME's and Global Business

European SME's and Global Business

A Scandinavian Perspective

eBook - 2009
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Globalisation has instigated huge changes in the competitive environment for business entrepreneurs, and both large and small firms now frequently operate in similar conditions. Most research studies in international business have tended to focus on the market growth and internationalisation of large-scale and multinational companies as opposed to the experiences of more small-scale enterprises. The research outlined in this volume is radical and different in this regard. Employing cases stud ...
Publisher: Newcastle upon Tyne : Cambridge Scholars Pub., 2009
ISBN: 9781443809832
1443809837
9781443810548
1443810541
Characteristics: 1 online resource (118 pages)

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