Essential Law for Marketers

Essential Law for Marketers

eBook - 2013
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This completely updated and revised edition of the bestselling book in its field helps you to understand the basic legal principles applied in England and Wales that impact on your work in sales and marketing. We'll give you the confidence to make authoritative statements online and offline, and comply with legal requirements in sales and marketing practice. You'll understand the implications of EU laws and regulations, and how to prevent legal barriers stifling competition in your market segment. Jargon free, accessible, no detailed knowledge required, signposts the reader to all the.
Publisher: London : Kogan Page, 2013
ISBN: 9781283913553
1283913550
9780749464516
0749464518
Characteristics: 1 online resource (376 pages)

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