Revisiting the Philosophical Foundations of Trademarks in the US and UK

Revisiting the Philosophical Foundations of Trademarks in the US and UK

eBook - 2010
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This book challenges the philosophical foundations of current trademark systems in the USA and the UK. It argues that the process of trademark creation should be transformed to the more practical and realistic proposition of "co-authorship" of trademarks by both the public and trademark owners. The book develops the "Economic-Social Planning justification", which departs from the economic argument that trademarks reduce consumer search costs, and then proposes that trademarks should be formul ...
Publisher: Newcastle upon Tyne : Cambridge Scholars Pub., 2010
ISBN: 9781443817790
1443817791
9781443818292
1443818291
Characteristics: 1 online resource (265 pages)

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