The Heart of Marketing

The Heart of Marketing

Love your Customers and They Will Love You Back

eBook - 2009
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This book is about marketing. But more important, this is a book about you, the soft sell marketer—your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing. This book: Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships; presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales; sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience; and will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.
Publisher: New York : Morgan James Pub., Ă2009
ISBN: 9781600377860
1600377866
1600375596
9781600375590
Characteristics: 1 online resource (xxx, 182 pages)
Additional Contributors: Sniechowski, James 1941-

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