Media Franchising

Media Franchising

Creative License and Collaboration in the Culture Industries

eBook - 2013
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"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."".-Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public Interest. While immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising--a dynamic process in which media workers from different industrial positions shared in and reproduced familiar culture across television, film, comics, games, and merchandising.
Publisher: New York : New York University Press, 2013
ISBN: 9780814743492
0814743498
9780814743898
0814743897
9780814743485
081474348X
9780814743478
0814743471
9780814743485
Characteristics: 1 online resource (ix, 289 pages) : illustrations

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