Buyways

Buyways

Billboards, Automobiles, and the American Landscape

eBook - 2004
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Taylor
& Francis Publishing

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Book News
Gudis investigates the cultural implications of the billboards and other outdoor advertising on the built and natural environments, and people's experience of these basic facts of daily life. Pivoting on the themes of production, distribution, and consumption, she describes producing a landscape of signs, decentralization and the birth of the strip, and the business of highway beautification. The historical record, she notes, is heavily weighted toward big outdoor advertising companies and their most strident opponents, and it is difficult to know the range of what ordinary people thought of the ads or how their viewing affected their actions. Distributed by Taylor and Francis. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

Publisher: New York : Routledge, 2004
ISBN: 9780203494639
0203494636
Characteristics: 1 online resource (viii, 333 pages) : illustrations (some color)

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