The 22 Immutable Laws of Branding : How to Build A Product or Service Into A World-class Brand

The 22 Immutable Laws of Branding : How to Build A Product or Service Into A World-class Brand

Book - 1998
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Baker & Taylor
A best-selling business expert presents a comprehensive guide to building a product into a recognized and respected brand and offers quick and readable insights into a major business concern. Tour.

Baker
& Taylor

Identifies keys to developing a successful brand name, including focus, publicity, advertising, quality, extensions, color, logo, consistency, and change

Publisher: Harper Business, 1998
Edition: 1st
ISBN: 9780887309373
0887309372
Characteristics: p. ; cm
Additional Contributors: Ries, Laura

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