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Keeping Up With the Quants

Your Guide to Understanding and Using Analytics
Sep 08, 2015TheresaAJ rated this title 4 out of 5 stars
Davenport and Kim have written a readable book about analytics with sidebars into big data and statistics. They frame analytics into a three-step process -- framing the problem, solving the problem, and communicating and acting on the results. They are quick to say that many people never get to the third step which is the most important. With examples ranging from the Fido Index to determine one's suitability for a pet (Kim found that even a pet cactus would be ambitious for him) to why a 10-month pregnancy is possible to the "nun study" about linguistics and Alzheimer's Disease, the authors are entertaining with what is normally considered very dull material. A good introduction to some timely topics.